Three big SEO mistakes that can harm your business

Most businesses with a substantial online presence these days know all about SEO – or they think they do, anyway! Avoiding the common mistakes below won’t guarantee instant millionaire status, but everyone has to start somewhere. Mistake #1 – Not using experts After an initial flurry of activity, many businesses leave the day to day management of SEO to an in-house team who are not specialists. There are so many things to consider when making a website perform well that it isn’t fair to leave it to people who are not specifically trained – at the moment, it is estimated that Google uses 200 signals when considering a destination website for a natural ranking. This is simply too much for non-experts so the solution to this mistake is; call in… View More

The Writer Team is hiring!

Hello everyone. Just a quick message to say that the Writer Team is looking to employ a new writer. We currently need someone who can commit to 10,000 – 14,000 words a week. Needless to say, you must have excellent writing skills and a thorough grasp of the English language! SEO writing experience is an advantage, however the quality of your work is more important than how long you’ve been writing for professionally. Reliability, professionalism and a great attitude are also skills we look for in a writer. If you feel you could fill this role, please send us a message using our contact form or email us at Rob @

Emotional Branding

One of the fastest growing and most effective ways of product placement online today is emotional branding. Going beyond the basic virtues of a product, ‘the most effective’, ‘the UK’s best seller’, emotional branding appeals to the consumer as a person rather than just a customer. Companies are increasingly abandoning the simple listing of facts and figures in favour of creating a dialogue with the consumer, and telling a story that presents their product in a wider context. Many of the viral videos we see online on a daily basis are tied into some kind of product placement, whether it is instantly obvious or not. A music video can be linked to stereos or headphones, a cute puppy chasing its tail linked to such diverse things as family insurance, or… View More

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