The Writer Team is hiring!

Hello everyone. Just a quick message to say that the Writer Team is looking to employ a new writer. We currently need someone who can commit to 10,000 – 14,000 words a week. Needless to say, you must have excellent writing skills and a thorough grasp of the English language! SEO writing experience is an advantage, however the quality of your work is more important than how long you’ve been writing for professionally. Reliability, professionalism and a great attitude are also skills we look for in a writer. If you feel you could fill this role, please send us a message using our contact form or email us at Rob @ thewriterteam.co.uk.

Emotional Branding

One of the fastest growing and most effective ways of product placement online today is emotional branding. Going beyond the basic virtues of a product, ‘the most effective’, ‘the UK’s best seller’, emotional branding appeals to the consumer as a person rather than just a customer. Companies are increasingly abandoning the simple listing of facts and figures in favour of creating a dialogue with the consumer, and telling a story that presents their product in a wider context. Many of the viral videos we see online on a daily basis are tied into some kind of product placement, whether it is instantly obvious or not. A music video can be linked to stereos or headphones, a cute puppy chasing its tail linked to such diverse things as family insurance, or… View More

The Dangers of Duplicate Content

One of the most difficult things to avoid within search engine optimisation is the problem of duplicate content. If you are trying to keep traffic to your site up, new and frequent blogging or advertising a product can sometimes lead to the use of the same content. Although this is not currently regarded as spam by Google, and incurs no penalties, it does however affect the ranking of pages or websites for webmasters. Google uses ranking algorithm filters that will automatically choose the content from the most popular site. Watch out for product listings Although your website as a whole will be unaffected, if the material that has been duplicated is an important part of a website, then it can severely affect its position within rankings. For example, if you… View More

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